Well someone's words can be taken however you wish
that is why it works so good for them by saying it like that.
let me give you a lesson in economics 101. the CEO of a wallstreet company says we will not need to raise more capital, we will not cut the dividend, ect....
what really is going on in the company is something other that what is being stated/implied depending on your perception.
best of luck marketing this system to all your pro customers.