Echo is penetrating the US market using price as their weapon of choice. The 590TW is a bargain @$399 full retail. I bought a near brand new cs550p a couple of years ago for like $250 out of the states. I recently sold it here for $500au to a firewood farmer still near new with less than 5 tanks through it. He got a bargain, that saw sells for $1k here although they are discontinued. I just had no reason to pick it up when I have ported 50cc ms261, husky 550xp & 555, Dolmar 6400, Solo 665 & 681. The Echo just didn't fit in being 55cc's and similar size to 5 cube 681. But....I poked around inside that saw and it was built with top shelf components. Walbro felt fuel filters (unlike them nasty plastic things Stihl give you), Koyo bearings not made in a 3rd world country like some of my Stihl saws with Chinese parts hidden everywhere behind the made in Germany sticker, Walbro carb, nice muffler, simple well sealed fuel/oil caps, really nice P&C, quality ignition etc. I really like the quality of the Echo and the lack of cost cutting that you find on the major 2. If Stihl can save 5cents on an oil seal or bearing, they WILL! Echo make a quality product that may not match the specs of other pro choices but the damn things will outlast religion the way there made. A sensible person buys an Echo. Sometimes I wish I was a little more sensible. All anyone focuses on in saw forums is performance, numbers & statistics which play an almost insignificant role to many of the worlds chainsaw consumers. I'm as guilty of this as anyone but sometimes a little perspective goes a long way.