Yep - I'm with you on this one... I notice a really big difference when milling - I have used both square ground chisel, round ground chisel and semi-chisel mill chains. The square starts off much faster, but within a slice of a big board (half tank continuous cutting - the round chisel not as fast but blunts at the same rate) the Semi chisel is cutting faster and lasts 3-4 times as long before sharpening. O.k, so milling is tough, but it's another data point.
In clean wood for conventional cutting, square is my favorite though... but one touch on something bad, and it's done for.