Ah yes, the corporate evil thread, it was about time.
I work in a store, and we are a Stihl dealer. Stihl doesn't give us anything for "free". So, we really can't just give stuff away. You are correct there is a store markup. That is how we keep the lights on, and the people working. I am certain that the stihl distributer is making a percentage as well from the factory. THey have to.
It is interesting, dealers giving away extra chains, bottles of oil, fuel mix. I suppose you could do that, but I will tell you something. THey paid for the stuff from Stihl. IF they want to run their profit out as write off's against their store, that is their business.
One that comes to mind is the chainsaw case... a few times I have been asked "if I buy the saw would you throw in a free case for it" I can look it up but I know that we pay plenty for those cases. On a $300 something chainsaw sale, and they want a free $50 case. It would be wonderful, but it would put the transaction into a negative. Which would get my butt in trouble.
I am learning the system, and eventually I will understand what I can and can't get away with. One thing that bugs me is Stihl's shipping. THey seem to go out of their way to make it expensive to get stuff shipped in. Oh, yea if you place enough of a order they will ship it for free... but that sometimes isn't possible. And the customer would cry foul if I charged a ton of shipping! but when you NEED parts, you need parts.