MS460WOODCHUCK
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My hard earned tax money saved Chrysler/Fiat
As a former marketing guy, it is nice to see how many of you boys credit Stihl's advertising for their success. Not knowing anything about chainsaws (things ain't changed much) I asked some pros for a recommendation. Each said Stihl, absolutely, was the way to go.
Advertising can be very beneficial, very! But, if you don't have a great product at an affordable price with great support staff, you can spend billions on advertising and go belly up in no time.
Circuit City poured 180,000,000 million into advertising one year as a young company, which drove in the foot traffic. From there, it fizzled pretty quick.
Iacocca single-handedly saved Chrysler by personally advertising the 5 year 50,0000 mile warranty.
My hard earned tax money saved Chrysler/Fiat