Not true. Most people are unwilling to spend more for a better product. That is why some people buy Black and Decker instead of Bosch or Milwaukee. Moreover, most people do not have the means to determine what product is best. That includes operators of heavy equipment. And I can guarantee that there are differences in composition between all of the products you mentioned, so there will be finite differences in performance. Ultimately, you don't really know which is best. The differences might be small, but they are there. Specific to Amsoil, it has been shown to have a higher level of anti-wear additives, detergents and a higher base number than the oils made by the big manufacturers. It also has lower volatility loss, as shown by the Noack tests. Although engine use is not considered extreme pressure, Amsoil performs better in both the Timken test and the 4-ball wear test, indicating it has better lubricity under extreme pressure conditions. I find it hard to believe that an oil which provides better wear protection under EP conditions would not also provide better wear protection under less severe conditions.