bcorradi
Arboristsite.com Sponsor
I guess dolmar has to decide if they want to allow or not allow online sales. Dolmar is in a tough postion because they are both trying to acquire more dealers and get more product familiarity in the US. Deciding to go with online sales has its good and bad points. IMO the bad points outweigh the good points.
The good
1) It gets more units out there quicker to facilitate product familiarity.
2) Total volume of sales will be probably higher
The bad
1) Drives the selling price down so the local non internet dealers have a tough time competing. This in turn closes b&m dealers.
2) It makes local dealers support/service saws they didn't sell. Yes the local dealers may get financially rewarded with service work, but that is not always the case. They also will get support phone calls about trivial items from unknowledgeable/uninformed users who bought their saws online.
3) Turns away new b&m dealers if the online market is already saturated.
4) Creates bad blood towards their long time established dealers. For example say dealer x has been selling dolmars for the last 20+ years and now some big online startup retailer is selling them. Sooner or later this is going to affect dealer x who has been committed to dolmar for the last 20 years. Eventhough the startup retailer has only been in business a short time they will probably get the saws for a bigger discount than dealer x because they are moving a larger volume.
5) Potentially puts a lower quality product in the hands of uninformed end users. Dealers who decide they want to become online dealers may or may not even have much chainsaw knowledge to begin with. They are only selling the saws because there is a margin to be made and they know they can move a lot of volume. Customer X buys a saw from one of these online dealers and needs a part or has a support question. Who does he go to if their are no b&m dealers nearby?
The good
1) It gets more units out there quicker to facilitate product familiarity.
2) Total volume of sales will be probably higher
The bad
1) Drives the selling price down so the local non internet dealers have a tough time competing. This in turn closes b&m dealers.
2) It makes local dealers support/service saws they didn't sell. Yes the local dealers may get financially rewarded with service work, but that is not always the case. They also will get support phone calls about trivial items from unknowledgeable/uninformed users who bought their saws online.
3) Turns away new b&m dealers if the online market is already saturated.
4) Creates bad blood towards their long time established dealers. For example say dealer x has been selling dolmars for the last 20+ years and now some big online startup retailer is selling them. Sooner or later this is going to affect dealer x who has been committed to dolmar for the last 20 years. Eventhough the startup retailer has only been in business a short time they will probably get the saws for a bigger discount than dealer x because they are moving a larger volume.
5) Potentially puts a lower quality product in the hands of uninformed end users. Dealers who decide they want to become online dealers may or may not even have much chainsaw knowledge to begin with. They are only selling the saws because there is a margin to be made and they know they can move a lot of volume. Customer X buys a saw from one of these online dealers and needs a part or has a support question. Who does he go to if their are no b&m dealers nearby?