Very true. We started out with the intentions of being cheap to get our foot in the door. Thanks to the guys on this site I changed it pretty quick but we did a job about a year and a half ago for my bro's co worker, nice lady. My bro notoriously under estimates jobs but he's getting better. Anyway, we busted ass for a full day for only $650 on a good size sugar maple. This year the lady decides to get the next one taken down. Same size and obstacles. 3' dbh and about 75 feet tall, garage on one side, house on the other. Half day to rig down and chip up the other half we'd spend moving wood. I bid it at $1200 ( which is still super low, IMO, but she's a good customer. We've sold plenty of work because of her references. ) and she about fell on her ass. "NO WAY!", she cried, "That's almost twice as much!" What am I gonna do? Say I ####ed up last time but I can't work for peanuts now? Unprofessional reason to say the least. Most likely she'll find some hack to do the job super cheap and I'll never hear from her again...unless something goes wrong on the job. What can I do?